Hunk Dorys


Hunky Dorys, Ireland's No.1 crinkle cut crisp!*

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Established in 1996, Hunky Dorys is a truly satisfying chunky alternative to standard crisps. They’re thicker, heavier and ready to squash the rumble in your stomach with massive crinkles of flavour and obscene crunchiness.

*Source: Nielsen value sales

Go Hunky Dorys or go Home
Go Hunky Dorys or Go Home

In the latest campaign, created by Rothco; ‘Go Hunky Dorys or Go Home’, communicates the backstory to the nation’s favourite intensely flavoured, crinkle cut crisps. The ad depicts a humorous dramatisation of the production process that is anchored in the personality of the brand.

Featuring the Christy Crinkler the ad presents an opportunity to bring to life the undeniable passion behind awarding each Hunky Dorys crisp it’s crinkles. Wild, unhinged and enthusiastic in his pursuit, the Crinkler’s sheer determination fuels the Go Hunky Dorys or Go Home mantra.


Hunky Dorys are infamously tasty; the flavour guarantees a wallop! The brand is known for its fun, extrovert and cheeky personality with strong flavours, including the unique Buffalo flavour. 2023, saw the addition of a new flavour: Prawn Cocktail, which builds the current range to a total of 6 mouth-watering and satisfying flavours.