Hunky Dorys is the number 1 crinkle cut crisp brand in Ireland.

Established in 1996, Hunky Dorys is a truly satisfying chunky alternative to standard crisps. They’re thicker, heavier and ready to squash the rumble in your stomach with massive ridges of flavour and obscene crunchiness.

Tayto Hunky Dorys are infamously tasty; the flavour guarantees a wallop! The brand is known for its fun, extrovert and cheeky personality with strong flavours, including the unique Buffalo flavour. 2021, saw the addition of 2 new flavours: the meaty Flame Grilled Steak and classic Chip Shop Curry, which builds the current range to a total of 6 individual and delicious flavours.

In the latest campaign, created by Rothco; ‘Go Hunky Dorys or Go Home’, communicates the backstory to the nation’s favourite intensely flavoured, crinkle cut crisps. The ad depicts a humorous dramatisation of the production process that is anchored in the personality of the brand.  Featuring the Crinkler presents an opportunity to bring to life the undeniable passion behind awarding each Hunky Dorys crisp it’s crinkles. Wild, unhinged and enthusiastic in his pursuit, the Crinkler’s sheer determination fuels the Go Hunky Dorys or Go Home mantra.